Our History

Mr. Alan Safwan, a visionary born in Lebanon immigrated to Australia in the 60s with ambitious dreams in mind. His move across the seas led to creative endeavours in the food industry, of which he achieved great success. Having dabbled in various businesses, he then relocated to Malaysia and started Early Bird Bakery in 1997.

Early Bird Bakery was founded as a manufacturer of nutritious flatbread using only natural ingredients for the Asian food market. Using his redefined recipe, Mr. Alan Safwan was able to capture the Malaysian market instantly while expanding to global regions. Being a family owned business, it is now run by his sons who have developed it further, venturing into new markets and serving with more impact. 

The Early Bird Bakery products catalogue have quickly expanded to other types of bread including mini flatbreads, tortilla wraps, burger buns and saj breads. Subsequently, the company also serve food chains with bespoke bread manufacturing which includes burger and sausage bread. With diversification and progressive minds behind the business, the company has expanded into dairy products, serving the service and retail markets respectively. 

Our Vision

Early Bird Bakery continuously strives to reinvent bread manufacturing, to be more nutritious only using natural products. 

Our vision is to be the No. 1 flatbread choice in Southeast Asia

Our Mission

Early Bird Bakery upholds superior compliance in its bread manufacturing to ensure stringent quality control.

Our mission is to serve our diverse customers ethically using only the best ingredients to produce highly nutritional bread products.